One of my first few SEO consulting clients, starting in 2003, was a commercial lender in Seattle. I did very old school SEO for them (not knowing any better, and really learning the practice as I went along), jamming anchor text and links wherever I could. Unfortunately, this was right around the time of Google's "sandbox effect," which a Googler explained to me once as "an artifact of something else we created." For nearly 18 months, I fought against the sandbox, earning 1 rankings for nearly every term in MSN search and Yahoo! (which, at the time, had much more significant market share), but page 10+ on Google. Then, suddenly, one morning, we were 1 across the board in Google, along with a number of other sites that also "popped out." One odd element of the sandbox was that Google seemed to release sites en masse, similar to the Panda updates this year. We celebrated heavily, the company started getting customers and over the next few years.
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